How to create a post for Facebook: Best Practices

Fb post

Your social media success depends entirely on the quality of your content. Small businesses face several challenges when it comes to producing high-performing content. Therefore, you need to be creative and skilful in order to create a post for Facebook.

The following steps will guide you through the process of how to create posts for Facebook to produce quality content. Consider these steps as part of your Facebook marketing strategy to create a more engaging experience.

How to Create a Post for Facebook?

This guide will take you through the simple steps involved to create a post for Facebook.  You can make use of them and learn how to write Facebook posts for your business.

Step 1 

To get started, log into your account.

If you don’t have a Facebook business account, follow our blog to know the detailed steps involved in creating an account.

steps to create fb post

Step 2

You will see a window at the top of the page asking, “What’s on your mind?.” click on this box to start typing your text.

steps to create fb post

To give more information or to make your post more personal, you can add a number of extra things to it. You may want to share an image with your post. 

Step 3

Click on Photo/Video to add an image to your post. It is possible to add more than one image.

steps to create fb post

Select the plus sign next to a box to add more than one image.

Step 4

After that, tell your friends where you were when you took the photo or posted it. To do so, click Check in and enter your location. Facebook will suggest places based on your current location and where you’ve been recently.

steps to create fb post

When there is no suggested location for your location, type the name of the place instead.

steps to create fb post

Step 5

When you post, you could give people a more detailed explanation of how you were feeling at the time. To do this, just click on Feeling/Activity, and a range of emoticons will display. Click on the image that best expresses what you were feeling at the time.

steps to create fb post

Step 6

You can include the names of people you were with on Facebook and who are friends with you. This can be done by clicking on Tag Friends – a list of all of your Facebook friends will appear. You will see your post with the words “with…” and the name of the person or people you have chosen to tag. 

As soon as you have created a post that you are happy with and included as much or as little information as you want, you need to decide who you want to see it. 

You can choose for the public or among your facebook friends.

Click on Post once all is set up the way you want it. That’s how you Create a Post for Facebook.

steps to create fb post

Top Tips for Creating the Best Content for Facebook Post

Once you learn how to create a post for Facebook, you may need some FB post ideas to help you in creating engaging content. We have provided the best tips for you to note down while you create posts on Facebook. Make use of them.

1. Make Content that will Interest your Customers

Creating an engaging fan page that builds fans and pushes your business forward relies on posting content that genuinely interests your customers. 

engaging content

It is important not to focus on just you or your business. By providing valuable information to the reader, you will build a stronger bond with current and prospective customers.

 2. Ask Engaging Questions

A question is an excellent way to begin a conversation or interaction. Whenever you post a new update on Facebook, instead of creating a statement headline, do a question headline. Ask something dubious, controversial, or truth-related. Something that will resonate with your target audience.

3. Use Visual Stimulation to Draw Attention

The first impulses that your eye encounters as you scroll through your Facebook news feed come from the visual content that accompanies the text.

Remarkable content is accompanied by stunning visuals, which not only helps drive more traffic, but also conveys your message more effectively.

fb video post

Here are the most popular types of visual content:

  • Expressive Photos 
  • Photo Quotes
  • Screenshots
  • Infographics
  • GIFs
  • Memes
  • Videos

If you’ve got a prospect’s attention and respect using visuals,  you’re on your way to the second phase, which is education. Educational content explains important knowledge about specific subjects to your potential clients. Use images wisely to engage and educate.

4. Provide More Value Than Your Competitors

You have to offer your niche consumers something more than they can get from your competitors. Take the time to study your competition thoroughly and keep a detailed list of the pros and cons you notice by studying their content.

You stand a pretty good chance of landing a hit if you can identify the subjects, issues, and needs that your target audience is experiencing difficulty finding information about.

Make the best possible piece of content out of the popular articles. You can even turn it into a video presentation or an ebook if you want. As long as it brings value, you will be able to attract more clients.

5. Make your Post Actionable

Use different tactics to grab your audience’s attention and compel them to do what you care about. Share articles and blogs on your website. Provide links to sign up for your newsletter.

In the Comments section of your post, let your fans provide their opinion or answer a question you asked. While not every post needs to encourage action, actionable posts can increase engagement and provide business value when the action corresponds to your business goals.

call to action

You can use call-to-action buttons to prompt people to call, sign up, book appointments, etc. When you run Facebook ads and want to boost posts already created, consider adding a call to action.

6. Build a Successful Strategy

Having a strategy in advance is vital for success. Therefore, if you are combining your content marketing efforts with those of Facebook marketing, it is essential that you have a strategy in advance. Plan your headlines prior to the campaign by connecting different and interesting ideas.

build a strategy

Create a special order, assign deadlines, and plan your content development process. You can leverage Facebook posting tools to keep your content flow consistent.

You can now add links to your posts in the page’s sharing tool. 

drive website traffic
  • Just enter an off site URL and click Enter. 
  • The post’s title, description, and image are taken from your URL. However, you can still customize the text and image.
  • For these types of posts, the size of the image has been increased, so you must use captivating images that blend into the News Feed experience.

8. Offer Discount and Promotion Codes

offer discounts

Make your customers feel special by offering special offers or perks. Ensure that your website’s most relevant page has a call to action with a link back to the special offer page.

To increase engagement, provision redemption details, as well as an end date for the promotion to create a sense of urgency.

9. Keep It Brief and Concise

To get to know a potential customer, you must take it slow. Don’t bombard him with information right from the beginning. Instead, introduce yourself to them by your content’s topic or by the headlines of your posts. 

Don’t overwhelm them with too much information. Provide them with only what they need.

10. Prepare a Conversational Calendar

A conversation calendar with ideas for what to say each week or month is an effective way to keep in contact with fans.

By creating a content calendar, you not only guarantee regular posting, but you can also ensure your content is well planned, interesting, and does not miss important business news and events. Find a frequency that works best for you and your audience.

11. Review your Page Insights

Make sure you review your Page Insights regularly to understand what’s working in keeping your posts relevant and engaging. Page Insights will help you determine what kind of content your audience is interested in. You can find it on Facebook Business Manager. If you haven’t set up Facebook Business Mnagaer feel free to check out our blog.

The Final Step

You’ll get prospects and customers on Facebook once you master these marketing strategies. It’s important that you follow up with them regularly so that you don’t miss out on them. 

For that, you will need a business management software like Zenys to organise your contacts from Facebook and manage them efficiently. Using Zenys you can easily create contacts, schedule follow-ups and tasks for each so that you can keep track of your potential customers.