How To Use Instagram For Business: Top Strategies

instagram for business

We have provided a complete guide to using Instagram for business, from creating your business account to setting up a successful strategy explaining  how to grow instagram for business.

Roughly 90% of people using Instagram follow at least one business. As a result, Instagram will be an obvious choice for businesses in 2022.

Instagram offers small businesses a fantastic opportunity to promote their brand and services to the world. Instagram features like live broadcasts can be used by brands to run fundraisers, open shops from their profiles, and let people book reservations via their accounts. 

However, the process of building a large and engaged audience can be a long and time consuming process. You can grow on Instagram by following the right guidance.  

Learn how to use Instagram for a business, from setting up a business account to measuring your success rate.

Tips on Creating an Instagram Business Account

instagram business account

Instagram accounts can be classified into three categories – personal, business, and creator. Users can create personal accounts for themselves and do not have as many advanced features. 

For those interested in using Instagram for business, an Instagram business profile or creator account is the better option.

Instagram business profiles are the most effective way to promote your business. An Instagram for  business account not only presents your brand in a more professional manner, but also gives you the opportunity to analyse and improve your Instagram marketing.

Instagram business accounts allow you to unlock all of Instagram’s potential, such as Instagram insights and direct product sales. Other features include the ability to schedule posts ahead of time, to add links, to view analytics and more. 

You can learn how to build a business account and the benefits of creating an instagram business account by visiting our page.

Build a Successful Strategy for Instagram

instagram app

After creating a business account on Instagram, the next step to follow is setting up an excellent strategy to grow business online.

1. Define Your Target

Understanding your audience is the first step to a successful social media strategy.  

To find out who follows you on your other social media channels, you can check your analytics. 

You can also compare how your audiences differ from those of your competitors. Having an understanding of your audience helps you create better content.

2. Create your Business Objectives

You should first identify your business objectives and then identify how Instagram can assist you in achieving them. You can use the SMART framework to make sure your business goals are Specific, Measurable, Attainable, Relevant, and Timely.

3. Measurable Performance Metrics

It is easier to identify important social media metrics to monitor once you define your goals.Depending on the business, these can vary.

Set your goals according to the four phases of the customer journey:

  • Awareness 
  • Engagement 
  • Conversion
  • Customer

4. Create a Content Calendar

After you define your audience and goals, you can plan your Instagram posts accordingly. An organised social media content calendar ensures you don’t miss important dates and allows for sufficient time for creative production.

Prepare yourself by researching and plotting important events. Make sure to publish when your followers are online. The “recency” of posts is an important ranking factor for newsfeed algorithms, so posting when people are active increases organic reach.

Optimise your Profile and Create Best Instagram Bios for Businesses

A business profile on Instagram is a great way to get a lot done in a small amount of space. Instagram users can learn more about your brand, visit your website or even book an appointment here.

In a 150-character Instagram bio, it can be difficult to fit all the information about your business. Switching to an Instagram business profile gives you some extra bio features that won’t take away from your character count.

The following information can be displayed along with the standard bio on Instagram for business accounts:

  • Business contact information (address, phone number, and email address)
  • Industry/category
  • The Shop View button
  • The action buttons

For business accounts on Instagram, brands typically use their logo as their profile picture. Make sure all of your profile pictures are the same to make it easier to recognize you. 

If you’re using Instagram for business, it’s important to include a way for people to contact you directly. Make sure to provide your phone number, email address, or physical address.

Another way to maximise your Instagram business profile’s space is to use Instagram Story Highlights. You can save stories in collections on your profile, and then edit them as necessary.

There are a lot more features to note down when you build the best Instagram bio for business. Visit our page and create the best bio for your business profile.

Create Instagram Content with High Quality 

The visuals are everything on Instagram. The right visuals may not be the same for every business. You should plan what aesthetic you want to showcase on your business page and then develop branding guidelines so you can stay consistent.

Make sure you pay attention to your colour palette. Instagram accounts with the most followers often have a particular colour palette for their photos, which helps them to create a distinctive style.

Your Instagram content may contain a lot of text, which makes it important to think about the font you use and how it relates to the fonts on your website or other marketing channels.

There’s so much more to Instagram than photos. The platform now offers a wide variety of content types, including:

  • Video
  • Reels
  • Stories
  • IGTV

Sharing a mix of content types is important if you want to increase your reach and engagement on the platform.

You shouldn’t ignore your captions on Instagram, just because it’s a visual platform. You can use captions to enhance your content and there are a number of ways to do so. 

For instance, a caption can help you explain the significance of a picture. Learn more about the best ways to create Instagram content with excellent  quality for your business growth. 

Increase Instagram Engagement for Business

Business on Instagram doesn’t mean you have to keep your profile full of sales pitches all the time. The platform is a social network, so learn how to interact with your followers.

Responding to someone who takes time to share their thoughts with you shows that you value their input. Responding to comments is an excellent way to build an engaged community on Instagram.

Engaging prompts are another good way to promote interaction. Try using interactive Instagram stories stickers such as polls, questions, or sliding scale rankings.

You can ask permission to repost some of your community’s best content on your own channels and invite them to share memorable moments and experiences with your brand on Instagram.

Keep in mind that you have to create content according to your audience’s preference. Check out the best tips on increasing Instagram engagement rate for your business.

Instagram Lead Generator: Effective Ways to Increase Leads for Business

The majority of social marketers do not consider Instagram to be a lead generation tool. However, if done correctly, it could be quite successful.

On Instagram over 80% of accounts follow a business, which is already a pretty good sign of intent that marketers can use. Even better, according to a Facebook poll, 80% of people use Instagram to decide whether or not to purchase something.

If you’re not getting leads on Instagram, you’re missing out on some important steps. Read on to learn the 10 Effective ways to increase your Instagram leads for your business growth.

Measure your Growth

Regularly looking into your Instagram statistics is one of the best Instagram for business strategies you can follow. You must track how your content performs on Instagram if you want to get more followers, keep your audience engaged, and promote your brand.

 You can get access to Instagram’s built-in analytics tool, Instagram Insights for tracking your success rate and progress towards your goal. There are also other analytical tools available for tracking your progress on Instagram. 

Experimenting and learning has always been a part of social media. So have an open mind and never miss the chance to see how new formats affect the platform. Once you build your strategy and measure your growth, you will be able to understand the drawbacks and thus improve that.

Instagram is such a powerful tool for connecting with millions of potential customers, regardless of your company goals. You can use Instagram effectively for growing your business by following our page. 

Once you set a stable foundation for your business in social media, you may need the help of a  business managing tool to run your small business easily. You can sign up for Zenys for free and use our free business management tools for organising finances and managing your business.

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