Are you looking for an Instagram lead generator to boost your business? The majority of social marketers do not see Instagram as a platform to generate leads. It is, however, very effective when done correctly.
A social media lead is a prospective customer who expresses interest in your company through social media and provides information you can use to follow up with.
Approximately 80% of Instagram accounts follow businesses, which is already a pretty good indicator of intent that marketers can take advantage of.
Your business is missing out if you aren’t collecting leads on Instagram. Discover how you can use Instagram lead generator tactics to collect more leads to grow your Instagram for business.
What is Instagram Lead Generation?
Lead generation on instagram involves creating and building interest in the services and products that your company offers in such a way that the potential customers will provide you with their contact information. Leads are customers who provide you with information about them.
You can collect leads in several ways, including:
- Promoting a landing page with a lead form on which users can register to receive a discount
- In exchange for your audiences’ contact information, you provide a downloadable e-book or guide
- Contests or giveaways where people enter their details for a chance to win can be conducted online or offline.
How to Generate Leads on Instagram
Utilize Instagram and other social media channels as part of your marketing strategy. For the best Instagram marketing results, make sure you plan your campaigns, stories, and hashtags in advance.
Let’s now look at some of the instagram lead generator ideas you can follow to generate sales leads on Instagram!
1. Use Instagram Lead Generation Ads
You can generate leads and promote your content more easily and faster by running Instagram ads. This method works well for both established brands and start-ups with a small following.
Instagram ads allow you to target a specific audience that fits your buyer persona.
Instagram ads are simple to create. You begin by defining your marketing objective, which in this case is lead generation.
You then tailor the ad to match users’ interests, geolocation, industry, profession, hobbies, and more.
Select your target audience and ad placement criteria next. Once you’ve completed that, create your lead form and choose an ad format. Always include an attractive opt-in offer that encourages potential leads to provide their contact information.
2. Add Action Buttons to your profile
You can include action buttons on your Instagram profiles when you have a business account for Instagram. If you want, you can also include a quick link to your company’s email, phone number, and business address.
Additionally, Instagram offers better options for lead generation, such as the book, reserve, and get tickets action buttons, which bring people to forms provided by Instagram service providers such as Appointy, Eventbrite etc
Follow the steps to add an Action button
- Go to your account page, select Edit Profile.
- Select Contact Options.
- Then select Add an action button.
- Choose the button and the provider you wish to add.
- Then add the URL your business uses.
Thus by using the CTAs wisely you can further explore the tricks and tactics of instagram lead generator, thereby attracting more leads to your instagram business account.
3. Optimize your Instagram profile
Having a well-optimized Instagram profile is usually the first step in launching any social marketing campaign. Instagram profiles are usually the first point of contact for users checking out your profile.
Hence, it should reflect your brand with an easily recognizable image or business logo that followers can associate with your company.
Apart from your profile picture, make sure your bio gives users a reason to follow you. It should contain a well-written description of your brand, along with a call-to-action link to your website or high-converting landing page.
If you want to makeup bio for Instagram that excels in all manner follow our page for the best Instagram bios for businesses.
4. Engage With your Audience
When it comes to social media marketing, engaging with your followers is probably the best way to drive growth. If you don’t interact with your followers, you will find it hard to succeed.
Engage your followers by responding to comments that feature your brand. Be sure to respond with a thoughtful comment every time your brand is mentioned. When possible, use relevant hashtags, emojis, and GIFs to engage your followers.
Keep the conversation moving by asking follow-up questions. Making your brand appear more friendly and accessible on social media will win you more followers, and ultimately, more leads.
Need more tricks? Follow our page to access the top10 ways to increase Instagram engagement for business.
5. Collaborate With Influencers
Influencer partnerships are a great tool for generating Instagram leads. Choose an influencer with an affinity for your brand, but only a partial overlap in followers. By doing so, you will be sure to reach new fans and leads.
Micro-influencers are more cost-effective for small businesses than big names if you have a limited budget.
You can reach micro-influencers with an audience of 10,000 – 50,000, and it’s easier to strike a deal with them, but only if you are selling a product that will be of real interest to their audience.
It’s important that you contact influencers that fit within your niche; otherwise, you may be sending your message to the wrong people.
6. Incorporate hashtags
Instagram hashtags can make a big difference between appearing on top of the feed or disappearing into the abyss. On Instagram, many people are confused about how to use hashtags correctly.
The best place to start is with a general branded hashtag. Branded hashtags are often a key part of a successful Instagram marketing strategy. Hashtags should be short and easy to remember, as well as include your brand name.
By using a branded hashtag, your content becomes more discoverable, your profile traffic increases, and your brand community grows. In addition, it will help you organise your content, making it easier to find and track.
Use hashtags based on what emotions you wish to express, the products you wish to recommend, and the people to whom you wish to reach out. You can also use hashtags to identify your brand, locations, or events.
Thus by including hashtags wisely you can further explore the tricks and tactics of instagram lead generator, thereby attracting more leads to your instagram business account.
7. Use Instagram stories and live videos
You can use Instagram stories and live videos to generate leads if you use them correctly. Instagram is visited by thousands of users every day to check out the latest stories posted by their friends and favorite brands.
Sharing quality content that resonates with your target audience can be achieved through Instagram stories. You should focus on adding a personal touch to your brand interactions rather than using marketing copy or promotional content.
You can build trust with your online community by sharing stories about how your customers have experienced success.
In addition to customer stories, you can also use live videos to address audience questions and concerns. The strategies mentioned above create high-quality leads with high chances of becoming lifetime customers.
8. Develop shoppable content
The Instagram Shopping feature has received considerable attention and has proved invaluable for marketers. With it, you can identify products that your audience is interested in, and then target advertisements to them.
Make sure your Instagram account is eligible before you can create shoppable posts. A Facebook catalogue is required, which you can create with Catalogue Manager, or with the help of Facebook Partners.
Once your catalogue is connected, you must sign up for Instagram Shopping. This will allow you to tag products in your posts and stories.
You can also track product views and product button clicks with Instagram Insights.
Also, shoppable posts may appear in the Explore feed, which is viewed daily by more than 200 million people.
9. Promote Popular Products Often
From Instagram, we bring you this tip. On its business blog, the company explains that shoppers may not be ready to make a purchase the first time they see your product.
To find out which posts perform best, Instagram recommends checking the Insights tab. Afterward, you should post popular content regularly, so that you can keep your product fresh in their minds, build consumer confidence, and encourage them to make a purchase.
You can increase your reach by posting regularly, posting at the right time, and posting in different formats. Some Instagram users may only look at your stories, while others will only view your posts. Share in both formats to improve your chance of being seen.
10. Organise an Instagram Contest
Create a contest, sale, or promotion on Instagram to collect leads.
Ask followers to complete a survey or leave a comment for a chance to win. Add a tag-a-friend element, or partner with an influencer to expand the scope and grow the lead generation.
Alternatively, you might consider an exclusive sale on Instagram. Instagram states on its blog, “With a limited time, Instagram-only promotion, you can create a sense of urgency and prompt people to shop.” The more people you prompt to purchase, the more leads you get.
Using these ten tips, you’ll master the tactics of instagram lead generator for getting leads on Instagram. Create a landing page for every campaign you’re creating.
It might be possible to generate tons of leads, but without a well-designed landing page, it will be hard for people to sign up and inquire about what you have to offer.
Optimize the landing page for mobile users since Instagram is largely mobile-based. This way, it will be easier to nudge prospects from Instagram and successfully guide them through the sales process.
Once you have established a strong foundation for your business in social media, you may need to use a business management tool to efficiently run your business. Zenys offers free business management tools to help you organise finances and manage your business.