Your Linkedin headline and your profile picture are the first two things that users notice. Not only in your profile but your Linkedin headlines can also be viewed in small blocks in the ‘People You May Know’ section. These are the main deciding factors for the audience to connect with you. So, to make a first good impression, getting this right is very important.
It is not just about making your headlines attractive. Your headlines also help you in getting ranked higher on Linkedin if you use the right keywords. In this blog, we will walk you through the following topics:
- What is Linkedin headline?
- How to write the perfect headlines for Linkedin profile
- How to Update your Linkedin Headline?
- Linkedin Headline Examples
First off let’s start with the basics.
What is Linkedin Headline?
Linkedin Headline is a section that appears in your profile below your profile picture. It is basically a field to give a brief description of you. It can be your job title or your professional value.
You can write a headline within a character limit of 120. If you have a company page, the headline is replaced with ‘Tag line’ with the same character limit.
How to Write Headlines for Linkedin Profile?
There are no hard and fast rules to writing a Linkedin headline. However, you can use these Linkedin headline ideas to create impressive headlines on Linkedin that can entice the audience to connect with you.
1. Write it for your audience
When you are writing a headline, make it very simple that your audience can easily relate to. Avoid jargon because your potential customers might not be knowing them.
Think of it from the audience’s perspective. You have to understand what they might be searching for on Linkedin.
Say you are a digital marketer who is an expert in SEO. It is better not to restrict your headline just with the title ‘SEO expert’. This term might not be common for people who are not into digital marketing. So adding ‘digital marketer’ in your headline along with other titles is the better option here.
Here is an example showing a profile using a very simple and concise headline.
2. Mention your purpose
Simply adding your job title would not only look boring but will not entirely communicate to your audience about who you are and what you do. After you have added your job role, you can mention it in a line to describe your value.
Here is an example. Say you are a freelance content writer. Just mentioning ‘Content Writer’ in your headline looks bland. If you search on Linkedin you can find a lot of profiles using the same headline ‘Content writer’.
So what makes you stand out from them? You can try adding any value proposition or any accomplishments made to hook the readers. Here is an example.
3. Add Relevant Keywords
Now, this is the most important part. If you didn’t know, Linkedin is a search engine just like Google. The words you use in your profile matter and that decides your visibility on Linkedin.
When people search on Linkedin they’ll use a specific word and only profiles having the search term would show up in the search results.
For example, when I type in the word ‘HR executives’ in the Linkedin search bar only the profiles containing the word HR executive appear. That could be in the headline, summary or any part of the profile. So the best practice is to find the right keyword and add it to your headline.
One way you can find out the top job titles is by searching on Linkedin itself. You can go to the Linkedin Job Board and run a search. Type in the word that is relevant to your industry and look at the job titles that are showing up.
How to Update your Linkedin Headline
Here is a step by step guide on how to update your Linkedin Headline.
Log in to your Linkedin account and go to your profile.
Click on the pen icon on the right side of the profile image.
Scroll down and edit the ‘Headline’ field.
Once you make the change, click ‘Save’.
Now that you have understood how to write a headline for a Linkedin profile, let’s look at some examples.
Linkedin Headlines for Job Seekers Examples
It is seen that almost 95% of employers use Linkedin to find potential candidates. So, Linkedin is one of the best platforms to get listed on to find jobs and connect with professionals.
One common mistake that we see in Linkedin headlines of job seekers is using words like’ unemployed’ ‘searching for jobs’,’ seeking opportunities’ etc.
If you have read the section about adding keywords in this blog you might have understood the reason. No one would search on Linkedin with phrases like ‘unemployed’ ‘seeking opportunities to find candidates.
The best way to get yourself in front of employers is to add the right keywords. You can add your qualifications, accomplishments or interests in your headline.
Here are some unemployed Linkedin headline examples for job seekers.
- ‘Digital Sales Manager | Sales Enthusiast and Marketing Strategist | Google and Facebook Ads’
- ‘Sales Executive | 10+ years of experience’
- ‘Software Engineer | Technically Skilled at Java, Spring Boot’
- ‘Graphic Designer | Helping businesses promote their brand’
Linkedin Headline for Students Examples
If you are a student or you have freshly graduated from college, write a headline that helps you prove yourself capable. You can include your internships, achievements during your graduation, seminars conducted, publications etc. Take a look at some examples.
- ‘Sales Representative Intern at ABC Company’
- ‘Business Administration Major | Marketing and HRM’
- ‘Graphic Design/ 3D/ Branding | Keen on creating designs that you wish for’
- ‘Fashion Designing intern with exemplary knowledge in designing, marketing and branding’
- English Literature Graduate | Published journal at Delhi University
Linkedin Sales Headlines Examples
If you are a sales professional try to incorporate keywords in your headline and make it look attractive by adding a value statement.
- ‘Regional Sales Manager, Sold $1.2 million in 2021’
- ‘Helping startups and small businesses accelerate sales growth’
- ‘SaaS Sales and Business Development |Outbound Sales | B2B
- ‘Sales Professional at Z Company | $1.3 In Sales Generated’
Having said about headlines for Linkedin profile and the best practices to follow, you can start creating impressive headlines for your profile.
Just creating headlines might not get your results though. You should also optimise your profile in the best way possible. Upload a good quality profile picture, edit your background image and add the best description for Linkedin profile. Check out for more tips and start seeing results from your Linkedin profile.
Now, if you are running a business you might be looking for getting potential clients and generating leads from Linkedin. In fact. there are some strategies you can use to reach your goal. Once your Linkedin profile or your Linkedin company page is all set, you can use a business management tool like Zenys to manage your contacts from Linkedin and win more sales.